The Fractional CMO – the unicorn is reality

Once upon a time everything was different. It happened fast. Digital took over, everyone ran to it, and now it’s just the air we all breathe. 

Then AI took over, everyone ran to it, and now it’s replacing our brains, doubling like cell division. Each day AI increases the channels available in which brands can communicate, the means by which brands can develop communications, and the garbage a brand needs to wade through to be seen.

AI is putting a lot of people out of their jobs, everywhere. Including mid-level Directors of Marketing and CMOs. 

This is how Fractional CMOs came to be.

Small and medium-sized businesses can no longer afford the kind of person they need to exist in what is essentially an entirely new marketing world. Years of client-side experience is simply not enough to be able to make informed decisions that maximize revenue and protect spending marketing dollars on bells, whistles and shiny objects that don’t matter. 

More and more, the Fractional CMO is the answer. Their career commitment is to keep their respective heads in the game. And they don’t do that on your dollar. 

Arguably, many businesses really don’t need a full-time person to run their marketing or their marketing departments anymore. 

They need a human, but one who commits to staying current, understands business, doesn’t spend time on “make-work,” is a doer and works at the speed of culture. 

Or three. All at once. Seamlessly. 

Fractional CMO services, now available at 51Group.