SMALL BUSINESS OR NON-PROFIT

Listen, it’s not just you. Marketing is extraordinarily more difficult than ever.

Most organizations face at least one of these two questions:

  1. Are we being as smart/effective as we can with the dollars we are spending?

  2. Should we continue putting money into the brand we have today, or does it need a refresh? 

What makes marketing more difficult today is the sheer size of it all, and the noise noise NOISE! Ads, search, sponsorships, terrestrial and digital channels…it’s a lot. It’s hard to live in it and to prioritize investment in it. 


So what’s the cocktail? And does it have tequila?

We believe the best bet is to make informed decisions based on experience, research, micro and macro trends, and, possibly most important, having your thumb on what’s working and what’s not. All of this? It’s our job, so it doesn’t have to be yours. 

Thinking you may need a brand refresh? Then you probably do. Having trouble articulating your value proposition? We got you. Knowing where you fit in the market? Hello, sweet spot! Working on these things simultaneously generates new engagement you would not have encountered otherwise. 

MICRO BUDGET? WE HAVE MICRO SOLUTIONS. 

How much is “no” in no money? 

If it’s “not much”, don’t assume we can’t help you. TBH, we just want to do our thing and help people. We can’t work for free, but we do have inventive ways you can access our chops.

Speed to Market Sprint - 45 days to your success playbook

These engagements are exactly what you think they are - fast and efficient. In these 45 days we will:

  • Work with you and your leadership team to clarify your mission, vision and values.

  • Define the needs and motivations of your prospects and prioritize their relative importance. 

  • We will give you value propositions for your constituencies, and outline what short, medium and long-term success looks like. 

Minimum Viable Brand Standards - 28 days to identity

You’ve heard of MVP? Meet MVB. But first, a few definitions:

  • A Brand is an emotional promise made by a product or service, and the corresponding expectation customers have about a brand.

  • A Position is an intellectual understanding by the prospect of how the brand views themselves in the context of their competitive set. 

An Identity is the visual vocabulary the represents the brand, such as logos, colors and symbols. Identity also includes the swagger of the words the brand uses to communicate with its customers. So what do you get? In 28 days, we’ll define your brand’s personality, and express it in a toolkit that includes:

  • a logo/typeface

  • color palette

  • identifying graphics, if applicable

  • and examples of how your swagger can be expressed. 

The output would be usable graphic files and set up for signage, business cards and social networks to launch your new brand.

The Competitive Jackhammer - 14 days to revelation


It’s not just for start-ups, but any company who wants to quench their ignorance, as ignorance can be death for a business. Our competitive reviews are not normal. Ergo, the Jackhammer, through which you may find out:

  • If you are clearly differentiated in your proclaimed sector

  • If you’re behind or in front in category innovation

  • If you and your competitors are targeting specific demographic or psychographic profiles

  • If there’s white space left in your intended sector that you can fill or claim

  • If you are priced competitively If there is missed opportunity or low hanging fruit in your sector
    * If there are players in your sector who are offering or have received outside funding

Hourly Consulting 

Not ready to commit? Want to pick our brains for a few hours? We’d love nothing more. This is a great option for one-person teams or brand-new startups looking for some guidance or just a few hours of support from a team of experienced strategists and marketers at a fraction of the cost of a full-time hire.